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GEO Content Planner

Plan a content cluster around one entity: assign sentinel queries to individual pieces, write the headline against them, and sequence the build by value and ease.

The Three Streams GEO Methodology — Content Stream
Educational use only. This tool teaches a planning discipline from the Three Streams GEO Methodology. It does not guarantee AI citation, and it is not legal, marketing, or compliance advice. The headline scanner is a drafting aid: any claim it raises needs a substantiation record and, where relevant, review by qualified staff before publication.
1. Sentinel Query Set Builder → 2. GEO Content Planner → 3. Content Brief Builder → 4. Writer drafts → 5. QA Scorecard
How this planner works

Entities, not forms

Each product, service, topic, or the brand itself gets its own set of pieces. Add as many pieces per entity as the cluster actually warrants — there is no fixed number and no fixed mix.

Hub and spokes

A hub is the short, conversion-focused page tuned for the branded-objective query. Spokes are the long-form pieces that earn citations. Every piece is designated one or the other, so the linking plan follows from decisions you made rather than from a template.

One query, one piece

A sentinel query can sit on exactly one piece. Claiming it for a comparison takes it off the table for the guide, which forces the cannibalisation conversation at planning time instead of after publication.

Build sequence: Value × Ease

Pieces are tagged by build tier rather than vague priority. Initial value comes from the content type; ease is yours to set. High value and quick to build is a Quick Win; high value and slow is a Strategic Bet whose inputs start now.

The query set is a utility, not a step

It sits collapsed at the top because you do not read it there. You claim queries onto a piece while building that piece, which is where the decision actually belongs.

The headline is scored, not guessed

Once a piece has claimed queries, whatever you type as the headline is scored against them as you type: answered, weakly linked, or not answered at all.

1

Define the entity

what this cluster is about
2

Choose content pieces

add the one or two that matter most
3

Build each piece

Claim the queries the piece should win, write the headline against them, then set the angle and where the reader is. Every piece appears below, grouped by entity — switching entity in step 1 only changes where a new piece gets added.
4

Review the plan

Take the plan away
Two ways out, both designed to carry the reasoning rather than just the data: a print or PDF copy of the review above, and a plain-text summary you can paste into a doc. Each piece carries a handoff line for the Content Brief Builder, which is where the writing brief itself gets made.