JTBD Content Decision Tree
Determine the optimal content structure based on customer query type and job dimensions
The Three Streams GEO Methodology — Content Stream
How This Tool Works
Answer four questions about your target content to receive a recommended content structure,
module sequence, and AI optimization checklist. This tool combines the Jobs-to-Be-Done (JTBD)
framework with Category Entry Points (CEP) from the Ehrenberg-Bass Institute.
Educational Use Only: JTBD (Clayton Christensen) and CEP (Prof. Jenni Romaniuk) are established
marketing methodologies. Application to GEO content is logical inference, not directly validated by GEO research.