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Hub-and-Spoke Content Planner | The Three Streams GEO Methodology

Hub-and-Spoke Content Planner

Plan your content architecture to maximize both conversions (hub) and AI citations (spokes) through strategic separation of transactional and educational content.

The Three Streams GEO Methodology — Content Stream
Educational Use Only — No Responsibility Assumed
This tool is provided for educational purposes only as part of the Three Streams GEO Methodology. The creators assume no responsibility for business decisions, content strategies, or outcomes resulting from use of this tool. The Hub-and-Spoke model is a widely-adopted content strategy framework; its application to your specific situation requires professional judgment. Always consult with qualified professionals for business-critical decisions.
Understanding Hub-and-Spoke Architecture

The Hub (Product Page)

Short, conversion-focused content (200-500 words). Clean design optimized for purchase decisions. Links OUT to educational spokes.

The Spokes (Supporting Content)

Long-form educational content (1,500-3,000+ words). Optimized for AI citations with statistics, expert quotes, and comprehensive coverage. Links BACK to hub.

H
Hub: Your Product or Topic
The central conversion-focused page
Center
1
Spoke 1: Educational Guide
Comprehensive topic coverage (1,500-3,000 words)
Priority: High
Purpose: Teach techniques, concepts, or best practices
  • Answer "how to" and "what is" questions comprehensively
  • Include statistics, expert quotes, and cited sources
  • Naturally mention the hub product 2-3 times with links
Format: "Complete Guide to [Topic]" or "How to [Achieve Outcome]"
2
Spoke 2: Comparison Article
Help customers evaluate options (1,500-2,500 words)
Priority: High
Purpose: Objective comparison to aid decision-making
  • Compare your product vs. competitors OR different product types
  • Use comparison tables with specific data points
  • Include "Best for X" statements to help readers self-select
Format: "[Product A] vs. [Product B]" or "Best [Category] Compared"
3
Spoke 3: Video Tutorial
Demonstrate product usage (with full transcript)
Priority: Medium
Purpose: Show the product in action, demonstrate techniques
  • Always include full transcript for AI indexing
  • Create short clips (15-30 sec) for social media
  • Consider hair type or use case specific tutorials
Format: "[Product] Tutorial: [Specific Technique/Use Case]"
4
Spoke 4: Review Synthesis
Aggregate customer feedback thematically
Priority: Medium
Purpose: Social proof through organized customer insights
  • Analyze reviews thematically (not just star ratings)
  • Include percentages: "73% of customers mention..."
  • Feature photo reviews and specific use cases
  • Ensure FTC compliance (no incentivized sentiment)
Format: "What [X] Customers Say About [Product]"
5
Spoke 5: Technology/Ingredient Education
Deep-dive into the science (1,000-2,000 words)
Priority: Medium-Low
Purpose: Establish expertise through scientific/technical depth
  • Explain the technology or ingredients behind the product
  • Cite research studies and scientific sources
  • Use dual nomenclature (common name + technical term)
Format: "[Technology/Ingredient] Explained: How It Works"

Your Hub-and-Spoke Content Plan

Content architecture for

📋 Content Pieces to Create

🔗 Internal Linking Strategy

From Hub (Product Page) → Spokes:
From Spokes → Hub:
  • Include 2-3 natural product mentions with links in each spoke
  • Add clear CTAs: "Shop Now" or "View Product" buttons
  • Include "Related Products" section at bottom of each spoke
Between Spokes (Cross-linking):
  • Educational Guide ↔ Comparison Article
  • Video Tutorial ↔ Educational Guide
  • Technology Education ↔ All other spokes
  • Review Synthesis ↔ Video Tutorial

✅ GEO Optimization Checklist for Each Spoke

Entity (brand/product) in first 5 words
40-50 word direct answer opening
3-5 statistics with cited sources
At least 1 expert quote
Clear H2/H3 hierarchy
Closing reinforcement paragraph
Video transcripts included
dateModified schema property
⚠️ Evidence Status
Hub-and-Spoke Model: Widely-adopted content strategy framework. Case studies report 100-300% organic traffic increases with proper implementation.
Content Orchestration ROI: IDC Research (2023) documented 505% ROI over 3 years for integrated content systems.
Note: Results vary by industry, implementation quality, and competitive landscape. This framework represents best practice, not guaranteed outcomes.

For Educational Purposes Only — No Responsibility Assumed

Based on the Three Streams GEO Methodology by Omer Geled

Hub-and-Spoke is a widely-adopted content architecture framework. Implementation results vary.