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Hero Product Selection Tool | The Three Streams GEO Methodology

Hero Product Selection Tool

Identify which products deserve hero-level GEO investment using multi-criteria ABC analysis. Prioritize resources where they'll generate the greatest AI citation impact.

The Three Streams GEO Methodology — Content Stream Strategy
Educational Use Only — No Responsibility Assumed
This tool is provided for educational purposes only as part of the Three Streams GEO Methodology. The creators assume no responsibility for business decisions, resource allocation, or outcomes resulting from use of this tool. ABC analysis is a well-established inventory management framework; its application to GEO product selection requires professional judgment specific to your business context. Always consult with qualified professionals for strategic decisions.
Understanding ABC Tiered Resource Allocation
The Pareto Principle suggests a small percentage of products generate the majority of value. ABC analysis allocates resources accordingly — heroes get disproportionate investment while supporting tiers maintain baseline presence.
TIER A
~20% of products
TIER B
~30% of products
TIER C
~50% of products
A
Hero Products
Full hub-and-spoke architecture
5
Spokes
~20%
of Catalog
Deliverables: Hub page + Educational Guide + Comparison + Tutorial + Reviews + Technology Education
B
Supporting
Partial hub-and-spoke
2-3
Spokes
~30%
of Catalog
Deliverables: Hub page + Educational Guide + 1-2 additional spokes based on opportunity
C
Catalog
Optimized page only
0
Spokes
~50%
of Catalog
Deliverables: Product page optimization + basic schema markup
Resource Allocation by Tier
~70% of effort
~20%
~10%
Tier A: Few products, maximum investment Tier C: Many products, minimal investment
Step 1: Determine Your Hero Capacity
Before scoring products, establish how many heroes you can realistically support. This prevents over-selection.
What a Full Hero Product Requires (Tier A)
🎯
Hub Page Conversion-focused product page (200-500 words)
📚
Spoke 1: Educational Guide Comprehensive topic coverage (1,500-3,000+ words)
⚖️
Spoke 2: Comparison Article Objective evaluation vs. alternatives
🔧
Spoke 3: Tutorial/How-To Practical application guidance
⭐
Spoke 4: Review Synthesis Aggregated social proof
🔬
Spoke 5: Technology Education Underlying science/methodology explanation
⚙️
Technical Requirements Schema markup, internal linking architecture, image optimization
Tier B (Supporting) = Hub + 2-3 spokes  |  Tier C (Catalog) = Optimized product page only
How many complete hero product clusters can your team produce per ?
heroes per quarter
Consider your team's current workload, review processes, and other commitments. If you've never built a full hub-and-spoke cluster before, start with 1-2 as a pilot to calibrate.
Optional: Calculate from available hours

If you prefer to derive hero capacity from available hours, use this calculator. Note: Hours per deliverable vary significantly by organization — use your own estimates based on past content production.

Total across your content team
Accounting for other priorities
Hub + 5 spokes + technical work
Calculated capacity:
6
400 cycle hours ÷ 60 hours/hero
💡

⚙️ Customize Weights & Thresholds (Optional — defaults based on TSM methodology)

The default weights and thresholds reflect TSM methodology recommendations. Adjust if your organization has different priorities.

Category Weights
Drag any slider — others adjust automatically to total 100%
35%
30%
20%
15%
Total: 100% ✓
Tier Thresholds
Score cutoffs for tier assignment
Products scoring below Tier B threshold become Tier C (Catalog)
Step 2: Score Your Products
Rate each product on citation opportunity, business value, and content viability to calculate its Citation Content Potential score.

Your Hero Product Prioritization

Products ranked by GEO Hero Score with tier assignments

📊 Products Ranked by Hero Score

💡 Strategic Recommendations

📋 Implementation Sequence

Product Assigned Tier Content Scope Priority
Methodology Foundation

This tool adapts Multi-Criteria ABC Inventory Classification for GEO product prioritization using four evaluation pillars: Citation Opportunity, Business Value, Execution Feasibility, and Content Viability.

What is research-validated: The Pareto distribution pattern (small percentage of SKUs generating majority of revenue) has been observed in product portfolio analysis since Vilfredo Pareto's original observations in 1896. ABC classification as a resource allocation framework has been used in inventory management since General Electric implemented it in 1951. Multi-criteria extensions were validated in operations management research from the 1980s onward.

What is adapted for GEO: The four-pillar scoring system (12 criteria total) is derived from GEO principles rather than traditional inventory metrics. The specific criteria, weights, and thresholds are TSM methodology recommendations — organizations can adjust based on their priorities using the customization options.

Sources: Pareto Principle (Vilfredo Pareto, 1896); ABC Analysis (General Electric, 1951); Multi-criteria ABC (Flores & Whybark 1987; Ramanathan 2006; Bhattacharya et al. 2007). GEO criteria adapted from TSM hub-and-spoke architecture.