Principle 5 • Measurement Integration
GEO Diagnostic Tool
Comprehensive assessment to identify all factors affecting your AI citation performance.
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Comprehensive Health Assessment
Evaluate all dimensions of your GEO implementation to identify every issue affecting AI citations.
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KPI Symptom Analysis
Primary KPIs behaving unexpectedly? Identify which supporting metrics to investigate.
Comprehensive Health Assessment
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How this works: Answer all questions below to receive a complete diagnostic report. Unlike a decision tree that stops at the first problem found, this assessment evaluates all dimensions of your GEO implementation and identifies every issue that may be affecting your AI citation performance.
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Stream Staffing & Resources
Are all three streams adequately resourced?
Is the Content Stream staffed and resourced?
The Content Stream creates citation-worthy educational material—deep how-to guides, original research, expert analysis. This is NOT marketing copy or product descriptions.
Is the Technical Stream staffed and resourced?
The Technical Stream ensures AI systems can access and understand your content—schema markup, server-side rendering, crawler management, structured data implementation.
Is the Business Stream staffed and resourced?
The Business Stream builds external authority signals—PR and media relations, expert partnerships, Wikipedia notability development, third-party validation.
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Cross-Stream Coordination
Are streams working together effectively?
Are formal coordination mechanisms functioning?
Effective coordination requires: weekly cross-stream syncs, documented handoffs between teams, shared metrics visible to all streams, and escalation protocols. Research indicates only 1 in 4 cross-functional teams function well (Harvard Business Review).
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Technical Accessibility
Can AI systems access and understand your content?
Is your content visible when JavaScript is disabled?
Test: Open Chrome DevTools (F12) → Press Ctrl+Shift+P → Type "Disable JavaScript" → Refresh page. Does your main content still appear?
69% of AI crawlers cannot execute JavaScript (Vercel 2024-2025).
69% of AI crawlers cannot execute JavaScript (Vercel 2024-2025).
Is schema markup present in your HTML source?
Test: Right-click → "View Page Source" → Search (Ctrl+F) for
Important: Schema injected via Google Tag Manager is invisible to most AI crawlers.
application/ld+jsonImportant: Schema injected via Google Tag Manager is invisible to most AI crawlers.
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Content Substance
Is your content citation-worthy?
Does your content have substantial, citable material?
Citation-worthy content includes: 1,000+ words of educational depth, specific verifiable claims, statistics with sources, expert quotes, original research or unique data.
Princeton GEO Study: Statistics add +30-40% visibility, quotations add +40-44%.
Princeton GEO Study: Statistics add +30-40% visibility, quotations add +40-44%.
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Authority Signals
Do external sources validate your expertise?
Are external authority signals present?
Authority signals include: Wikipedia mentions, citations from authoritative third parties, author credentials clearly displayed, coverage in respected publications, backlinks from .edu or industry authorities.
ChatGPT draws 47.9% of top-10 citations from Wikipedia (Profound 2024-2025).
ChatGPT draws 47.9% of top-10 citations from Wikipedia (Profound 2024-2025).
Answer all 8 questions to generate your report
KPI Symptom Analysis
Select your symptom
Which Primary KPI symptom are you experiencing?
Primary KPIs: ACF (AI Citation Frequency), SOV-AI (Share of Voice), Branded Search Lift, Conversion Rate Multiplier